- Austin-based Mood Media is releasing a service for businesses that allow them to offer free Wi-Fi in exchange for a social connection.
- It works like this: Visitors to a business are asked to connect with the brand's social accounts on Facebook, Twitter, and/or Instagram before connecting to the Wi-Fi connection.
- The tool helps build followers from real life visitors while also giving the business demographic insight like age, gender, and location breakdowns.
The gathering of new social followers is important, especially in the marketing profession, but the demographics of those that visit the brick-and-mortar store can be even more valuable for users of Mood Media's Wi-Fi tool. Mood isn't the first to come up with the idea, however, as Facebook launched a similar product last year that required check-ins on the social network.