Dive Brief:
- Marketing analytics provider Moz released the results of its latest marketing industry survey, revealing that marketing budgets are on the rise with over half of respondents working with budgets of $500 or more a month — compared to just a third last year.
- Moz also reported on industry salaries, with engineers clocking in the highest median salary of $99,400. The median marketing salary is $73,727.
- The top marketing activities for both agencies and in-house marketers was analytics, while independent marketers ranked content creation as their number one activity.
Dive Insight:
It's always helpful for marketers to review stats like those provided in the Moz survey to maintain a well-rounded grasp of the industry as a whole. That perspective can help marketers develop their plans relative to industry trends. Regarding this survey in particular, it's good to see that budgets are up.
