- Marketing analytics provider Moz released the results of its latest marketing industry survey, revealing that marketing budgets are on the rise with over half of respondents working with budgets of $500 or more a month — compared to just a third last year.
- Moz also reported on industry salaries, with engineers clocking in the highest median salary of $99,400. The median marketing salary is $73,727.
- The top marketing activities for both agencies and in-house marketers was analytics, while independent marketers ranked content creation as their number one activity.
It's always helpful for marketers to review stats like those provided in the Moz survey to maintain a well-rounded grasp of the industry as a whole. That perspective can help marketers develop their plans relative to industry trends. Regarding this survey in particular, it's good to see that budgets are up.