Brian Morrissey  | September 17, 2013 Twitter and Facebook are pioneering native ad format that are unlike the standardized banners the rest of the Web uses. The challenge for them is how to do while at the same time adopting the standard systems for accounting advertising success metrics. For all their talk of revolution, this is a fight both have deemed not worth fighting. That’s a major takeaway from former Facebook Exchange product manager Antonio Garcia, who writes a deep dive on just why Facebook bought Atlas and Twitter scooped up MoPub . In the end, both companies need to...