- This week, YouTube added the option for advertisers to purchase homepage-takeover ads on mobile.
- To celebrate the expansion, YouTube has redesigned the ads to be a more "native" experience.
- The expansion and redesign will allow advertisers to purchase a homepage-takeover ad from YouTube that will run across all devices.
Now that approximately 40% of YouTube views are coming from mobile devices, the social network has to develop ad product options for the platform. The step to expand homepage-takeover to mobile is a step in the right direction. Redesigning it with a more "native" look will help to minimize any backlash from YouTube users annoyed by the ads.