- Debbie Reichig — a former executive at NBCUniversal, ClearChannel, and CourtTV — has been hired as the new CRO of John Mandel's analytics firm, PrecisionDemand.
- Reichig explains that PrecisionDemand offers third-party data that increases the accuracy of a TV ad buy considerably.
- The former TV exec plans to use her background in research to help PrecisionDemand expand its business.
Advertisers have been looking for more accuracy in TV ad targeting for some time. Bringing in an executive with an extensive TV, and especially research, background like Reichig seems like a good fit for an analytics firm like PrecisionDemand.