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Nescaf Mines CES for Next Big Idea In ... Coffee
The coffee cup. Could it be an "internet-of-things" connected device, or even a "wearable" in the same vein as a smart watch of Nike FuelBand?Those were some of the questions asked and answered in a day-long "Fast Forward" event at the Consumer Electronics Show in Las Vegas, where WPP's Mindshare unit brought Nescaf together with a group of tech companies hoping to do business with them.
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Nescaf Mines CES for Next Big Idea In ... Coffee
Advertising Age - Digital