- A Netflix native ad produced by the New York Times' Brand Studio to promote the show "Orange is the New Black" is receiving massive praise after its debut this week.
- The native ad is reminiscent of the Times' multimedia editorial piece "Snowfall," which included video and advanced graphics.
- Because of the success of its "Orange is the New Black" ad, Netflix is planning to pursue more native and branded content opportunities.
The New York Times multimedia ad is a rare gem in the native ad world, but it does offer the perfect springboard for Netflix to pursue more branded content. Hopefully, the brand understands that it won't be able to hit a home run like the "Orange is the New Black" ad every time, but that the ad did give it a good start. Being a streaming service, digital spots should work well for Netflix.