Neutrogena, Nourished use AI to craft customizable 3D printed gummies

Dive Brief:

Johnson & Johnson brand Neutrogena announced a partnership with Nourished, a maker of 3D-printed dietary supplements, to print personalized skin care gummies called Nourished x Neutrogena Skin360 SkinStacks, according to details shared with Marketing Dive.
The SkinStacks process uses the same artificial intelligence technology as Neutrogena’s Skin360 digital skin assessment, which allows users to scan images of their face for a skincare analysis. Consumers can visit a mobile website to take part and order SkinStacks catered to their needs.
Neutrogena debuted the concoction at this year’s Consumer Electronics Show in Las Vegas. The beauty retailer often uses the event to showcase its innovations, which in the past has included its Skin360 mobile app.

Dive Insight:

Neutrogena is once again using the annual CES show to tout its latest product innovation: personalized supplements designed to aid skincare “from the inside out.” The new SkinStacks builds upon previous technological creations announced at the annual Las Vegas confab, such as 3D-printed sheet masks and Neutrogena’s Skin360 app.

Designed to help consumers reach their skincare goals, consumers can use their mobile phones to leverage Neutrogena’s Skin360 digital face-scanning skin assessment, which uses more than 100,000 skin pixels to analyze more than 2,000 unique facial attributes. Doing so collects the data needed to identify a nutrient “stack” and topical routine for skin-specific goals. After, the SkinStacks are created using Nourished’s 3D printing tech that will combine seven layers of ingredients together to produce a sugar free and vegan gummy. A 28-day supply of personalized gummies retails for $49.99.

The new gummies could also help the beauty brand bolster its Skin360 mobile app, which was relaunched in 2020 to offer added science-backed information and analysis to complement its Skin360 assessment. Gaining more mobile app users could help the brand during a time when many marketers have begun exploring alternative data-gathering tools as the end to third-party cookies looms.

The SkinStacks gummies also arrive at a time of year where consumers traditionally are more tuned into health ploys, though, this year marks a shift as many brands, like Nature Made vitamins, listen to consumer desires for more positive messaging surrounding their wellness journey. According to data by The Benchmarking Company shared in the release, 92% of consumers buying beauty products believe an inside-out approach works best when trying to reach personal beauty goals.