- In an ongoing effort to make how it targets ads more transparent, Facebook altered its ad algorithm to give users more of a say in what ends up in their news feeds.
- Users were able to "like" or "hide" ads from their feed for some time now, but those actions are now more important in determining what ads the network shows them.
- The changes should allow ads that do appear to reach a much more targeted, interested audience.
On the surface, this move seems mostly like a way for Facebook to appeal more to users, but advertisers stand to benefit as well. With users steering the direction and giving feedback, the ads that do appear in the news feed will end up reaching an audience that will be more receptive and interested in seeing them. That's a much more valuable audience than broadcasting to the network's entire user base.