- Google announced at its I/O developers conference this week a new design standard that will help advertisers reach Android users across multiple devices.
- Elimeliah, as Google calls it, is a "material design" that will bring some unity to developing across multiple devices running the Android OS, including smartphones, smartwatches, TV, and more.
- The new features offer loads of possibilities for advertisers. As one digital media executive put it, "There are hooks in everything for more targeted ads.”
Unlike Apple, which has just one phone and a single OS, Android can be much more complicated to develop for. Android is head-to-head with Apple in the mobile market as far as users go, so any advances for advertisers will be met with open arms.