- Circa, a news-reader mobile app launched in 2012, is exploring options for monetization options.
- The app plans to roll out two styles of ads: A magazine-style, full-page ad similar to Flipboard, and sponsored posts similar to those by BuzzFeed or The New York Times.
- As an additional revenue stream, Circa is also exploring licensing access to its article data to other publishers.
Circa was one of the first news-reader apps to hit the scene and a slew of competitors have since popped up. Besides Flipboard, no other news-reader apps have found a way to monetize their business, so Circa could set a precedent for others in the space to follow.