Dive Brief:

• Mobile video ad tech startup Vungle has launched a new serving technology for ads in its video ad exchange, appropriately titled Vungle Exchange. 
• The technology allows for videos to be delivered without a WiFi connection— the ads are pre-cached on the users phone and can run automatically in-app. 
• When the user is connected to the Internet, the tech can deliver targeted streaming videos as well -- both pre-cache and streaming are targeted based on publishers best performing ads. 

Dive Insight: 

Not only does this new technology open up a WiFi free world to video advertisers, it could have another big advantage —speed. App users that have to wait for a streaming video ad to load are going to be annoyed and possibly abandon the app, but having pre-cached videos on the device will eliminate that problem. With Vungle's new technology, there could be a lot more in-app video ads happening .