Dive summary:

• The NRA decided to hide its Facebook Page using the unpublish feature in addition to going silent on Twitter after the school shooting in Connecticut.
• The unpublish Page feature prevents interaction with the NRA Facebook Page without the profile losing its likes.
• On Thursday, the NRA celebrated reaching 1.7 million Page likes.

From the article:

… Unfortunately, hiding the Page also eliminated a venue for a rational discussion about gun control to take place. But let’s face it. This is the Internet, and public forums during emotional times are not necessarily the most productive way to review a serious issue. …