- Ogilvy & Mather is poised to take over North America and global creative business for the Coke Zero brand.
- In the U.S. Ogilvy & Mather will be taking over for Droga5 who previously managed the account.
- Efforts were lead by Chris Garbutt — CCO of Ogilvy East in New York— who handled global campaigns fro Coca-Cola while working in the Paris office.
Taking over global responsibility for a brand like Coke Zero will be a huge undertaking for Ogilvy & Mather going forward. In Europe, the brand has become increasingly popular, with Coke Zero on track to surpassCoca-Cola Light to become the market's second largest soda brand. Plenty of other agencies had their eye on the creative account, so Ogilvy should be proud to accept the responsibility.