- OpenX Technologies announced last week at Mobile World Congress its new private ad exchange that offers real-time bidding for native mobile ads.
- Dubbed Native O|X, the exchange will help app developers and mobile pushers buy and sell native mobile ads at scale.
- Launch partners for the exchange include IconApps, Tagged, Run, Mediasmart, and Celtra.
OpenX is one of many contenders in the race to scale both native ads and mobile ads. The fact that Native O|X is tackling native mobile ads make it a company to watch. Advertisers will certainly be interested in learning about how this private ad exchange can work for them.