Dive Summary:
- Oreo’s 100th birthday celebration to culminate with Super Bowl ad.
- Super Bowl ad announcement comes after Mondelez took over as Oreo's parent company Monday.
- Kraft Foods, Oreo’s previous parent company, last had a Super Bowl ad in 2008.
From the article:
"Oreo is an incredibly iconic brand that is beloved by consumers in America and the world over and so we look for iconic ways and iconic places to showcase that," Laurie M. Guzzinati, a spokeswoman for brand owner Mondelez International, told Ad Age, confirming the ad buy.
