- Folio Magazine's annual B-to-B CEO Survey revealed that 52.2% of B2B publishers' revenue is still coming from print ads — a number that has changed little since 2011.
- The source of revenue has remained steady despite digital advancements, but the overall revenue is on the rise with 85% of respondents who see a revenue increase on the horizon this year.
- Although it isn't the main source of revenue, digital media was reported as the fastest growing segment of revenue this year by B2B publishers.
Because digital media is growing so fast, it seems a bit surprising that the bulk of revenue is still coming in from print ads. B2B has historically been a bit slower to adopt innovations, but clearly this hasn't been a handicap in this case. As long as print ads still continue to deliver, and digital continues to grow, B2B publishers seem to be in good shape.