Dive Brief:

• Folio Magazine's annual B-to-B CEO Survey revealed that 52.2% of B2B publishers' revenue is still coming from print ads — a number that has changed little since 2011.
• The source of revenue has remained steady despite digital advancements, but the overall revenue is on the rise with 85% of respondents who see a revenue increase on the horizon this year. 
• Although it isn't the main source of revenue, digital media was reported as the fastest growing segment of revenue this year by B2B publishers. 

Dive Insight: 

Because digital media is growing so fast, it seems a bit surprising that the bulk of revenue is still coming in from print ads. B2B has historically been a bit slower to adopt innovations, but clearly this hasn't been a handicap in this case. As long as print ads still continue to deliver, and digital continues to grow, B2B publishers seem to be in good shape.