Dive summary:
- Pandora, the largest online radio service, has reached 2.5 million listeners which is more than four times what was reporter last year.
- One third of all new vehicles produced this year will come with Pandora already installed and will be available in over 100 different models.
- One half of all listening occurs in vehicles making it a fierce $15 billion local advertising battleground; some traditional radio providers worry that vehicle manufacturers will stop installing AM/FM radios at all in new vehicles.
From the article:
"The company's partnerships with the auto industry started with Ford Motor Co. in 2010. Pandora also plans to make the service available in Dodge, Infiniti, Jeep, Kia and Ram brands."
