Dive Brief:

• Casual restaurant chain Panera has appointed Anomaly as its new creative lead agency. 
• Anomaly beat out two other unnamed agencies for the spot to replace Cramer-Krasselt. 
• Media spending on the account is estimated to be $90 million.

Dive Insight: 

Panera—along with several other chains—are leading the fast casual dining revolution. A change in creative agency could be another advantage for Panera to stay inventive and appear relevant with customers.