Dive summary:
- A cooperative effort between Pepsi Next and TaskRabbit giving people the chance to have an hour of chores done.
- Pepsi will be giving away 50 hours of TaskRabbit chores until Nov. 12.
- This ad campaign is being orchestrated by The Barbarian Group.
From the article:
IPA President Nicola Mendelsohn said in a statement, "The message ... is one of underlying stagnation. We had hoped when the year started that things were picking up, but as time has gone on the economy has stuttered and confidence isn't particularly strong."
