- The world's largest pet retail chain, PetSmart, is searching for a new agency to plan and buy media.
- The search is a result of incumbent agency, KSL Media, filing for Chapter 11 bankruptcy.
- According to Nielsen, PetSmart spent nearly $90 million in media last year and that's not including digital.
While it's too bad that KSL Media is filing for bankruptcy, the void left makes a huge opportunity for another agency to land the PetSmart account. With $90 million to spend and disappointment from the bankruptcy, PetSmart is likely hungry for an agency that can offer a fresh start.