Dive Brief:

• Pinterest is celebrating its fifth birthday this month by releasing promising statistics—including hitting 50 billion pins collected. 
• Stats include the previously reported news that two-thirds of all pinned content comes from businesses, and new facts like the two million product rich pins used daily. 
• Perhaps the most interesting fact is that Pinterest, which has made no secret that it's trying to attract more male users, was able to double its male user base in the U.S. 

Dive Insight: 

Pinterest's self-reported stats are likely meant to show the public—most notably advertisers and brands—its improvements. The social scrapbooking site has been working tirelessly to improve advertising, targeting, and analytics to bring in revenue.