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Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins
Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated. The ad updates come more than a year after Pinterest first started selling Promoted Pins, and the changes are a big step for its ad technology. Brands will be able to target about a dozen audience types from foodies to gardening enthusiasts to millennials. The new animated ads are called Cinematic Pins, and they are a bit different from the moving ads developed by rivals like Facebook and Twitter. On those platforms, videos s...
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Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins
Adweek - Technology