- Pinterest's new API allows a handful of partner brands to embed a feed of their most popular pins.
- Brands included in the first rollout are Disney, Walmart, Random House, Zappos, Nestle, Mashable, All Recipes and Target.
- Brands are already seeing measurable results from the API. For example, Target saw referral traffic increase by 70% in the first six weeks of implementing the embedded pins.
Brands, especially retailers, are crazy about Pinterest. The numbers clearly show that it is a high traffic generator and conversion rates are doing well, too. This rollout of an API to big brands is just a preview of what will likely come in the future from Pinterest when it comes to catering to brands.