Dive summary:
- Eat24, an online food delivery service with 150 employees, launched a campaign across major porn sites like PornHub and YouPorn;
- As a general rule, online advertisers tend to stay away from porn websites, but for a few smaller, braver businesses, porn sites offer a lower cost option to reach a wider audience.
- The company says the campaign costs only 10% of what it would cost to advertise on Google, Facebook and Twitter while generating four times the new customer retention of any of the company's Facebook ads.
From the article:
"The idea for the campaign came about after when someone at Eat24 realized a number a high-profile porn stars are customers. When performer Tara Patrick tweeted about some food she’d ordered through the site, Eat24 decided to try out what it calls 'sponsorships.' A sponsorship essentially involves trading food credit for tweets from high-profile users, who happen, in this case, to be porn stars."
