- According to Nielsen, product placement is down 45% this fall TV season.
- The drop is part of an ongoing trend that saw last year’s broadcast season down 3% from the previous year.
- Even though product placement ads are down, Nielsen’s Trust in Advertising study found TV ads overall are more trusted than online video ads.
If you think you aren’t seeing as much product placement on broadcast TV, you’d be correct.
So far this fall season Nielsen reports product placement ads are down 45%, a number fitting a larger trend that saw product placement down all of last season 3% from the previous year and down 20% from the season before that (2012-2013).
One possible reason for the drop is marketers have more advertising options and channels available to them than ever before, including a range of digital ad types as well as mobile advertising. But, according to the Nielsen Trust in Advertising study, TV remains the most trusted medium for ads with 63% of respondents reporting trusting TV ads completely or somewhat compared to 48% for online video ads. The highest level of trust across all age groups was “recommendations from people I know.”
Even if product placement has somewhat fallen out of favor, the tactic is effective. Nielsen research found consumers 18-49 had 18% higher brand recall for product placement ads over standard commercials.