Dive summary:

• Twitter is offering a feature to match Promoted Tweets to trending hashtags.
• Customers can choose negative keywords that will keep a Promoted Tweet from being associated with a word, and there are also exact match, phrase match and basic keyword matching available when promoting a tweet.
• A real-time auction model was adopted for Promoted Tweets, and less engaging tweets cost more to promote in the auction model.

From the article:

… “It’s challenging as a marketer to keep on top of what is trending. We’re aiming to take some of the work out of it,” (Twitter’s Jim) Prosser said. …