- Publicis Groupe announced its Q2 results with revenue up 39% at $2.7 billion, but organic growth rising only 1%.
- Organic growth takes into account currency swings and acquisitions and is a more accurate indicator of economic growth.
- The agency has been central in the ongoing "reviewageddon" media review process between major agencies and big brands.
Publicis Groupe, an advertising agency under a lot of scrutiny lately due to the reviewageddon process currently in play in the industry, released its Q2 earnings with mixed results. Revenue was $2.7 billion, up 39%, but the adjusted organic growth figure, taking into account currency swings and acquisitions, was only up 1%, trailing some competitors.
The latest numbers for reviewageddon estimate that almost $30 billion in media billings are in play according to Pivotal Research, a record number. Publicis Groupe is defending $7.2 billion of its business, representing 1.7% of its yearly revenue, and taking into account every pitch it’s competing in could potentially lose more than 2% of its yearly income.
In an earnings call, Publicis CEO Maurice Levy said, “Obviously we may lose one or two. We may win on the other side. So we don’t believe that this will be the change that people are expecting to see with big shifts in total. I don’t believe that things will change quite dramatically in the scope and the range of the various companies.”