Dive Brief:

• Publicis Groupe has decided to strengthen its digital offerings in South Africa with the acquisition of Lighthouse Media. 
• Lighthouse claims to be the biggest digital agency on that continent with offices in Johannesburg and Cape Town and campaigns running in 14 different African countries. 
• The digital agency will become part of Publicis's Starcom MediaVest Group, and its name will change to SMG Lighthouse. 

Dive Insight: 

The urge to expand internationally is strong for many agencies because of the potential for growth. Scoring an agency like Lighthouse, which already has a huge presence across a continent as diverse as Africa, could reap big rewards for Publicis.