- A recent report from Social Media Examiner revealed that marketers aren't confident that Facebook marketing works — only 43% agree with the statement "My Facebook marketing is effective."
- B2B marketers were less confident than B2C, with only 34% believing their Facebook marketing efforts were effective, compared to 50% of B2C marketers.
- Social Media Examiner surveyed over 2,000 social media marketers to get an understanding of their perception of the social media landscape.
With the ever-declining organic reach on Facebook, it's not surprising that marketers lack confidence in their efforts on the network. What's not clear from this study is whether that lack of confidence is due to marketers' efforts truly being less effective or marketers not having the right data to be certain. If it's the latter, Facebook may need to improve metrics to boost confidence.