Dive summary:
- A BIA/Kelsey report anticipates social media advertising growing from $4.6 billion this year to $9.2 billion in 2016.
- Native ads on social media sites are expected to have strong growth from $1.53 to $3.85 billion.
- Desktop-based social ads will be strong in 2016 going from $4 billion this year to $7.7 billion in 2016.
From the article:
"... [E]xpect the temperature of the already-heated debate about whether social ads work to increase. And expect platforms and vendors to scramble for the dollars. Possible beneficiaries include the obvious in Facebook and Twitter, but also could entail emerging social platforms like Tumblr, Pinterest, Foursquare and Reddit. ..."
