Dive summary:

• B2B marketing research by Content Marketing Institute and MarketingProfs looks at social media use, spending and more in a new report on the state of the industry.
• The report shows 54% of B2B marketers expect an increase in spending the next 12 months.
• Social media use by B2B marketers rose 13%, and the use of each social media sight rose, except for Flickr, which stayed static.

From the article:

Producing enough content is now the biggest challenge across B2B marketers, at 64 percent, as compared to producing the kind of content that engages, which was the top challenge reported in last year’s study.