Dive Brief:

• Midwest digital agency Resource has announced plans to acquire New York creative agency Ammirati. 
• The acquisition is part of Resource's bigger plans to upgrade its brand and services, which will also include a name change to be announced later this year. 
• The Ammirati buy is Resource's first acquisition in its 33 years of operation. 

Dive Insight: 

Resource recognizes that digital agencies need to expand their horizons in order to stay competitive. As CEO Kelly Moore said, "it's not just about digital marketing anymore," and she's right. Having the creative talent from Ammirati will help Resource expand into new arenas.