Dive Brief: 

• Salesforce is betting that wearable technology will be useful to business professionals and is launching the Salesforce Wear Developer Pack. 
• The open source software will allow developers to build systems for CRM, customer service, and other Salesforce-related functions. 
• Wearable technology like Google Glass and smart watches will now be integrated with company databases that already sit on the Salesforce platform. 

Dive Insight: 

Wearable technology hasn't really taken off just yet, but Salesforce may be onto something. It might never be acceptable for consumers to walk around talking to their glasses or wrists, but professionals ranging from a marketer to an electrician, for example, using a wearable piece of technology seems much more plausible. Getting in on the ground floor could mean Salesforce has an advantage if and when the technology moves into the mainstream.