Dive Summary:
- A seemingly innocent National Guacamole Day tweet from online food delivery company Seamless took on a controversial tone Monday due to the Navy Yard shooting in Washington, D.C.
- The since-deleted tweet, sent at 11:05 a.m., read, "IMPORTANT: Today is National GUACAMOLE Day. Nothing else matters," with the "Nothing else matters" seeming particularly insensitive in light of the morning's events.
- For social media managers, this incident should serve as a reminder to think before you tweet.
From the article:
... This gaffe isn't exactly equivalent to other examples of food companies sending out controversial tweets, such as the time the KitchenAid account sent offensive tweets about Obama's dead grandmother or when Epicurious sent out insensitive tweets about the Boston bombings. ...
