Dive summary:

• Kenshoo, digital marketing software company that works with brands, agencies and marketing providers, has brought in $12 million in new funding and $30 million since 2010.
• The company claims to manage more than $3 billion annually in search engine marketing business.
• Kenshoo clients include Facebook, Expedia, Sears, Walgreens and Zappos.

From the article:

"... According to the funding press release, Kenshoo will use the new cash to fund continued growth, to expand in 'key geographic markets,' and to create new products that address 'the entire purchase funnel.' Kenshoo also sent me one of the best investor quotes that I’ve seen in a while, from Sequoia chairman Michael Moritz:

'Any marketer who doesn’t use Kenshoo is burning hundred dollar bills. Kenshoo is the only internet company that provides advertisers with a neutral, unbiased way for shrewdly deploying budgets on the world’s largest search engines and social networks.' ..."