Today, tomorrow and every working day that follows, (a.k.a. every day) PPC managers struggle to make miracles happen inside their PPC campaigns – to find the perfect keyword, to write the perfect ad, or to implement a new ad targeting feature that beat all previous campaign performance records.

In reality, of course, the ‘miracles’ we wring out of mature campaigns day by day are much more mundane. The gains we make are usually more of the “three yards and a cloud of dust” variety, born of hard work, cleverness and meticulous attention to details.

So, in the true spirit of praying for miracles while we rely on more probable and practical solutions, we’ll take a look at a few tips that can help almost any campaign gain yardage this week.