Dive Summary:

• Stay in the social buzz by engaging with those who actively use social networking and posting frequently and consistently.
• There are countless new social media platforms being developed daily so save yourself some time by researching tools before diving into every single one head first.
• Use an analytical tool, such as Google Analytics or the social platform-specific ones, to gauge your progress and find areas for improvement.

From the article:
In order to manage your social media successfully, key first steps include the development of a full social media audit of your current social set-up, finding your target audience online and repeating the successes of other online brand leaders. The more comprehensive you make your initial social audit, the easier the social media management piece will be moving forward. As a starting point for this social media audit, you will want to find out what social platforms you currently have business profiles on and are actively marketing (this will include the main social channels like Google Plus, LinkedIn, Twitter, Pintrest, Facebook but may include other channels that are more syndication based or less mainstream). There will also be clearly defined areas that you will want to target ...