Dive Brief: 

• SpinMedia Group has brought on sales veteran Tom Morrissy as a new executive VP and chief revenue officer. 
• The struggling publisher of Spin and Vibe magazines recently secured $10 million in funding to help bring Morrissy on and to develop mobile responsive sites. 
• Morrissy will hire a sales staff to help bring in more ad dollars for the 47 owned or partner sites. 

Dive Insight: 

SpinMedia is facing challenges like so many publishers. It is struggling to be profitable and grow with digital media, but the publishers that will survive and thrive in this landscape will find ways to adapt. Bringing on Morrissy, with his vision of bringing in ad dollars to the digital publications, is a step in the right direction.