Dive Brief:

• Stella Artois is the first beer brand to purchase advertising on Instagram.
• The Anheuser-Busch brand is purchasing six photos on the platform for its "Give Beautifully Campaign." 
• The brand is hoping to fit in with the popular theme of photos of food and drink on the platform to reach 21+ millennials. 

Dive Insight: 

A beer brand like Stella Artois—which prides itself on its aesthetic—is a perfect fit for Instagram. Foodies flock to the app to show off well-curated dining experiences, so the beer really has an opportunity to make a name in the space. Because the photo sharing site is owned by Facebook, it is also able to use targeting information to ensure it isn't advertising to underage users.