Dive summary:
- Study between Twitter and research firm Compete found that 39% of users that saw a retail tweet purchased a related item.
- Overall internet users bought something at a 27% rate.
- Data found from analyzing 7,800 Web users from Aug. 1 to Oct. 14.
From the article:
The more retail tweets Twitter users see, the more likely they’ll purchase from the micro-blogging merchants, said the Compete/Twitter report. Those in the study who saw 12-plus tweets from a retailer were 32 percent more likely to buy online than consumers exposed to fewer tweets.
