- A study from email marketing software provider AdWeber shows that microbusinesses — those with five or fewer employees — plan to step up their social media and marketing efforts in 2014.
- Of those surveyed, 74% plan to increase blogging efforts and 76% plan to increase the use of Facebook to help marketing efforts.
- An overwhelming 94% of microbusiness owners said they felt online marketing is important to the growth of their business, but only 12% identified as online marketing "pros."
Time and resources can be a problem for any microbusiness owner to delegate properly. For some business owners, this may mean that their marketing sometimes suffers while they focus on operational or sales goals. It's a good sign that business owners identify the value of online marketing because, compared to many other marketing avenues, it can be one of the most cost-effective.