UPDATED: Feb. 3, 2020

Super Bowl LIV: Tracking every ad for 2020’s big game

All 77 in-game slots were snapped up in near record time as marketers hustle to ready their high-priced creative. Stay tuned as Marketing Dive updates this tracker on the road to February’s game and beyond.
Design by Adeline Kon/Marketing Dive; photo by mstahlphoto via Getty Images

Super bowl LIV is rapidly approaching, and marketers are hustling to tie up loose ends on their high-priced creative before February’s matchup in Miami. The big game is historically an ad revenue juggernaut, raking in $382 million in nearly 50 minutes from in-game ads last year.

For 2020’s game, marketers snapped up the coveted 77 slots by Thanksgiving — some going for as much as $5.6 million per 30-second spot. It’s the earliest a Super Bowl has sold out since 2011, when the big game’s lineup filled the previous October. In 2019, CBS finished selling its inventory just hours before kickoff.

Now, as brands reveal details on their upcoming creative, Marketing Dive will update this tracker on the road to the big game and beyond. Stay tuned ahead of the Feb. 2 match.