Dive Summary:
- Message Systems' Marketing Channel and Engagement Benchmark Survey shows that email is the most commonly used marketing instrument, reporting that 97% of survey participants used email as their top outreach channel.
- 64% of respondents added social channels this year, resulting in social media coming in as the second most popular marketing tool in the survey.
- SMS messaging was deemed the third most used medium and only 22% of those surveyed are considering SMS marketing.
From the article:
Email reigns as the most popular marketing channel, followed by social and SMS, according to the results from Message Systems' Marketing Channel and Engagement Benchmark Survey, announced Aug. 21 at the company's Interact 2012 conference. The messaging technology solutions provider revealed that 97% of survey respondents leveraged email as the top channel for marketing campaigns, with social media second at 70%, according to the survey release.
“Email is not going the way of the dinosaur any time soon,” says Carrie Scott, director of product and direct marketing at Message Systems. “Historically, it's been the only way they've [businesses] communicated...
