- As part of an overall rebrand at Symantec, a new Norton campaign is focused on promoting its products to small businesses.
- The series of ads use a slogan borrowed from Star Trek — "Boldly Go" — and showcases how small businesses can use whatever device they wish to run their business.
- The Norton campaign follows Symantec's "Do It All" campaign, which was aimed at enterprise-level IT managers.
Symantec's shift to prove its practicality and value fits in with industry trends, particularly with the Norton rebrand. More than anything, business owners want to know how a product can help them or make their lives easier. The Boldly Go campaign taps into that.