Dive Brief:

• In an email to all employees, T-Mobile CEO John Legere announced this week that CMO Mike Sievert would be moving to the COO position.
• Legere explained that the COO position was created for Sievert and would include guiding all customer facing operations across the brand. 
• The executive shuffle continued with Andrew Sherrard taking over Sievert's posts of Executive Vice President and CMO. A new position, President of T-Mobile Indirect Channels, will be filled by Tom Keys. 

Dive Insight: 

T-Mobile has had a tumultuous few years—the company has made headlines with its failed merger with Sprint, the departure of the CMO prior to Sievert, and a CEO with a tendency to rant on Twitter. An executive shuffle could be the answer to help propel the mobile carrier to a better place—or it could be a another bump in the roller coaster. With a saturated market like mobile, T-Mobile needs something to set it apart. Hopefully, a lineup change in the C-suite is the answer.