Dive Brief: 

• Pew Research released some new data that shows the number of U.S. adults that own a tablet or e-reader has hit 50%. 
• According to a number of IT/hardware tracking firms, tablets are set to out-ship and out-sell PCs this year. 
• The number of tablet and e-readers jumped from 43% to 50% after the holiday season. 

Dive Insight: 

​Clearly, the tablet and e-reader trend is going to stick, which has implications for marketers. Mobile marketing will need to be a focus of all marketers this year. Responsive design for advertising, email, and content will become more critical than ever as users access those mediums on various devices.