- Toronto digital marketing and design company has an unusual application process: A BuzzFeed quiz.
- BuzzFeed quizzes have become ubiquitous on social media sites and now allows readers, and in this case the agency, to create their own versions.
- The quiz — titled “Would You Fit in at 88 Creative?”— helped the agency decipher two things according to the managing director Erin Bury: That applicants had similar interests to the agency culture and that they lived on social media and understood its culture.
Not only is the BuzzFeed quiz an easy way to get attention, but it found several interview-worthy candidates for an open position—though they ended up hiring someone who actually had not taken the quiz, ironically. Though not everyone is a fan of 88 Creative's tactic. “That’s a terrible way of going about recruiting people. It results in the potential for stereotyping people; it’s rife with bias," said Rick Lash, director of talent and leadership at the Hay Group, a management consultancy.