Dive Summary:
- TapInfluence announced Tuesday the launch of its "Influencer Marketplace" following a $5 million Series B funding round with Grotech Ventures and Access Venture Partners that saw Access' Kirk Holland join its board of directors.
- TapInfluence connects bloggers with advertisers, adding additional focus on social influence in what President and CEO Rustin Banks calls "influencer marketing" and "content marketing on steroids."
- The new Influencer Marketplace is a database brands can use to search over 100,000 content creators by categories including reach, topic and audience demographics, and a workflow system allows marketers and bloggers to collaborate on campaigns and monitor their results.
From the article:
... The company was initially launched as BlogFrog, which offered a social platform for “mommy bloggers,” but over time it shifted its focus to connecting those bloggers with advertisers. In an email, President and CEO Rustin Banks described the system as “influencer marketing” and “content marketing on steroids” — like other content marketing programs, it tries to help advertisers spread their message through blog posts and other content, but there’s an emphasis on social influence. ...
