Dive summary:
- Taylor Swift’s new album “Red” used broad marketing and was rewarded with largest first-week album sales in a decade after counting down the days before its release on Twitter.
- Swift released a special album at Target, where "Red" Keds shoes were also available, with six extra songs.
- Prior to album’s release, a Papa John's pizza tie-in also helped ratchet up 1.21 million album sales in the first week.
From the article:
"... Leading up to last week's worldwide release of "Red," Swift kept busy on her Twitter account reminding followers — she now has more than 20 million — how many days remained until it would be available. On Oct. 21, she shifted to an hourly countdown. (Her spokeswoman insists that all tweets are sent by Swift herself and that no one else has access to her @TaylorSwift13 account.) ..."
